Toyota’s global market share is over 10%. For Africa that numbers over 20% and in some countries upto 30-40%. Toyota is also a global market leader in sales of hybrid electric vehicles, and one of the largest companies to encourage the mass-market adoption of hybrid vehicles across the globe.

Toyota strives to be a strong corporate citizen, engaging with and earning the trust of its stakeholders, and to contribute to the creation of a prosperous society through all its business operations. 

Toyota’s corporate principles form the basis of our initiatives, reflect values that enable action, and drive our mindset. Toyota is evolving into a mobility company, performing in global markets, contributing to communities, developing new technologies, and creating ever-better cars.