You’ve got yourself a Shopify store and are wondering what additional items you can offer your customers. According to trends data, consumers across all generations are increasingly seeking sustainable, eco-friendly products and are willing to pay a premium for them. For anyone aiming to expand their product range and grow their brand, this market presents a significant opportunity that many businesses have yet to capitalise on.
A survey by McKinsey & Co. reveals that 66% of all respondents, and an impressive 75% of millennials, consider sustainability when making a purchase. Nearly three out of five people are willing to pay more for eco-friendly products, and 56% are actively reducing their use of plastic packaging.
Searches for sustainable goods have grown in popularity by 71% over the past five years, which means offering sustainable products on your Shopify store can boost your search visibility.
Additionally, eco-friendly products foster brand loyalty. By entering the eco-products niche, you create a compelling narrative to engage your customers. This can include sharing the journey of your products, the materials used in their creation, and the positive impact customers make through their sustainable choices.
With all that in mind, you might be wondering, “Great, but which sustainable products should I choose, and how do I even begin?” Don’t worry—we’ve got you covered. Below, you’ll find ten of the best eco-friendly products to sell on your Shopify store, all selected based on three key principles: 1) products people genuinely want, 2) made using sustainable materials, and 3) designed to minimise waste.
Top Sustainable Products For Your Shopify Store
1) Eco-conscious apparel
A growing 25% of consumers are already purchasing sustainable clothing, and this figure is only expected to rise. With 57% of shoppers wanting the fashion industry to prioritise sustainability, it’s clear that tapping into this trend is a smart move.
Print-on-demand (POD) t-shirts make an excellent addition to your Shopify store. This production model eliminates the need to order stock in advance or hold inventory. Instead, the t-shirt is printed and shipped directly to the customer moments after they place their order online. Your only task is to list the item in your store.
Experimenting with the print designs you offer can be a highly effective way to create a distinctive brand that stands out in the market. However, to ensure your offering remains sustainable, it’s essential to choose t-shirts made from responsibly sourced, natural materials, such as GOTS-certified organic cotton
(2)Organic cotton tote bags
With single-use plastic becoming increasingly unacceptable and shops charging for plastic bags, the demand for reusable shopping bags is on the rise. This market is projected to reach $3.6 billion by 2030.
Tote bags are consistently popular and serve as an excellent canvas for showcasing your brand, making them an ideal starting point for incorporating sustainable products into your collection. With print-on-demand options, they also offer customers the opportunity to select a unique design and make a statement with what they carry.
(3) Candles made with natural materials
Explore the growing home fragrance market by offering candles made from natural materials. The key to succeeding in this market is being transparent about the eco credentials of your products. Many candles are made with paraffin, which can lower air quality when burned.
Eco-conscious customers are actively seeking candles crafted from natural materials such as soy wax or beeswax, paired with natural scents. By incorporating these elements, you can stand out in the market. Opting for plastic-free packaging is another effective way to enhance the eco credentials of your products.
(4) Natural cleaning products
Many common household cleaning products contain chemicals that are harmful to both you and the planet. With consumers becoming more aware of this, there’s a growing trend of people searching online for safer alternatives.
Natural cleaning products made with non-toxic ingredients check many eco-friendly boxes. Coupled with the growing availability of refillable containers, they offer a sustainable solution to the plastic bottles that dominate supermarket shelves. It’s yet another great addition to a sustainable Shopify store.
(5) Organic cotton baby grows
According to Shopify, the market for baby attire is a rising trend, with searches for baby t-shirts now exceeding 27,000 per month.
New parents are especially mindful of selecting natural materials, such as organic cotton, to ensure gentleness on their baby’s skin. Baby grows also present an excellent opportunity for print-on-demand, allowing you to personalise your store’s unique offerings.
(6) Indoor plants
Houseplants, along with the pots they’re housed in, make an excellent eco-friendly addition to your offerings, enhancing air quality and promoting wellbeing. At the end of their life, they’re fully compostable, ensuring they won’t contribute to landfill. In the UK alone, houseplants receive over 27,000 monthly searches, while the global figure reaches approximately 105,000.
If the idea of stocking houseplants feels overwhelming, you could instead focus on offering stylish pots. These are perfect for plant parents looking to re-pot their growing plants. It’s undoubtedly a market on the rise.
