Before thinking about Africa with preconceived ideas about how things are done, it’s important to remember that we have an enormous and quickly growing population. Containing 54 countries, Africa is home to a variety of cultures, communities, and economies. All developing economies create ways to ...
Due to the pandemic, 2020 proved to be huge for eCommerce. While Covid-19 hastened changes across many industries, the avalanche of change is expected to continue into and beyond 2021. What do you need to know to stay on trend? Being available online in the B2B market gives you access to a massive c...
Successful online platforms are nothing new, and neither are the challenges of offering quality, reasonable prices, and reliability. We all agree that trust between provider and user is essential to ensure growth. So, let’s discuss some digital strategies for marketing your platform: It’...