The way the globe does business has altered due to supply disruption, late delivery, labor shortages, and international conflict. In B2B ecommerce, several new trends have already gained traction and made their way into 2022, including speedier order fulfillment, personalization, and customer self-service.

B2B firms now have a new chance to explore international markets and test out novel items. However, ecommerce companies need to keep a tighter eye on how goods travel through the system while supply chain problems persist.

Approach for Improving Sales and Marketing

In 2022, if you still need to improve your sales and marketing approach, you still have an opportunity to do so. B2B ecommerce is predicted to increase even more in the remaining months of 2022 and into 2023.

You can use this article’s discussion of important B2B ecommerce developments to inform your choice of online sales tactics. Customers are becoming more demanding regarding order delivery times.

The Impact of Covid-19

Before COVID, UPS’s transit times were 2.96 days on average. But by 2020’s end, it had increased to 4.96 days. It decreased to 2 to 2.35 days by the end of 2021, which is faster than before COVID. Shorter delivery times are being pushed because customers want their purchases more quickly.

Another method B2B firms can entice customers is quicker order fulfillment. B2B firms can use third-party fulfillment (3PL) to simplify their fulfillment process. Businesses can reduce their fulfillment and stock administration costs by utilizing 3PL.

Extensive GM Andreas Blomst discusses the advantages of outsourcing fulfillment for businesses and customers. He predicts that the number of fulfillment services outsourced to 3PLs will rise in 2023. “With the help of this technology, brands may take advantage of spread inventory and fulfillment knowledge without incurring costs.

It enables firms to concentrate mostly on sales and online marketing. B2B firms can fulfill orders more quickly, says Andreas, if they prioritize digital transformation and incorporate the appropriate technologies into their ecommerce technology stack.

Better order management solutions that sit between the logical rationale and the warehouses will become more widely used, he predicts, to provide order fulfillment channeling to the ideal position with available inventory and enable companies to fulfill retail orders just as quickly as their B2C purchases.

Market Places for B2B Buyers

Marketplaces are popular places for B2B buyers to begin their product search. But, then, shopping frequently follows browsing. Amazon’s net revenues from its third-party vendor services increased by 13% during the 2nd period of 2022 compared to the same period in 2017.

Additionally, 15% of US and 20% of UK customers use Amazon Business to make purchases. That’s just one of many third-party B2B markets that are accessible. The potential of third-party shopping websites to draw in new customers is one of their main advantages.

B2B firms now have a new chance to explore international markets and test out novel items. However, ecommerce companies need to keep a tighter eye on how goods travel through the system while supply chain problems persist.

Conclusion

They will be better able to meet client expectations regarding what is in inventory and when it will be delivered if they do this. Keep these B2b e-commerce developments in mind when 2022 comes to a close and 2023 begins so you may begin adopting them in Q1.

In addition, maintaining awareness of new marketing techniques and methods will keep your company at the top of clients’ minds.